The "shrinking" Chengdu Auto Show and the differentiated Chinese auto market
Compared with 2019, this year's Chengdu Auto Show has "shrunk" to a certain extent in terms of the number of participating brands and the number of vehicles on display. The Chengdu Auto Show covers an area of 160,000 square meters, with more than 120 car brands participating in the exhibition, with more than 1,500 vehicles on display and 69 first models, including 16 world premieres and 26 national debuts. At the 2019 Chengdu Auto Show, more than 130 auto brands exhibited more than 1,600 vehicles, including 80 first models, 28 global debuts, and 41 national debuts.
"On the one hand, due to the impact of the epidemic, the budgets of companies are tightening, and many companies that can not participate in the exhibition choose not to participate. On the other hand, the auto market is still recovering, and the spread of new cars has been adjusted. There is also the more important Beijing Auto Show. The importance of auto companies to the Chengdu Auto Show is relatively not as high as before." In an interview with a reporter from China Business News, an independent brand strategic planner said about the attitude of auto companies to the Chengdu Auto Show. The reasons for "coldness" are analyzed as above.
The Beijing Auto Show pays more attention to the display of new cars and brands, while the Chengdu Auto Show is more down-to-earth and focuses on "selling cars". The western auto market radiated by the Chengdu Auto Show is a key area for auto companies to compete in the sluggish domestic auto market. In 2019, the overall domestic auto market declined, while in the same period, Sichuan Province's auto retail sales exceeded 207.3 billion yuan, a year-on-year increase of 4.8%. After the auto market suffered a sharp decline in the first half of the year, participating auto companies wanted to use the first A-class auto show to increase sales.
"Our task is to sell cars. The manufacturer has issued rigid requirements to several of our exhibiting dealers, and the profit will be in place at one time, hoping to gain something." A local independent brand dealer in Chengdu told reporters.